How Paramark Secured $6 Million with an Innovative AI Pitch Deck

Exclusive Insight into Paramark's $6 Million Pitch Deck

Paramark, a generative AI adtech startup, has successfully raised $6 million in seed funding from Greylock and other prominent investors, including former CMOs from Dropbox, Salesforce, and Amazon. This funding will help the startup enhance its innovative tool that aids marketing teams in quantifying the business value generated by their ad campaigns.

Paramark co-founders Pete Belknap (CTO), Pranav Piyush (CEO), and founding engineer Hourann Bosci

Background on Paramark

Founded in 2022, Paramark has raised a total of $8 million after an earlier $2 million pre-seed round. The startup focuses on developing a data collection tool that assesses the incremental impact of marketing campaigns on sales. This cutting-edge tool uses generative AI to provide insights on how to optimize advertising across various channels, such as TV, email, and social media.

How It Works

Paramark's tool helps bridge the gap between marketing and finance teams by providing concrete data that justifies advertising budgets. The forecasts generated can significantly improve collaboration between departments, ensuring marketing strategies are data-driven and effective.

Future Developments

In 2024, Paramark plans to launch its initial product, which has already attracted clients like Square, ClickUp, Speak, and Chime. CEO Pranav Piyush has indicated that the company is exploring the development of AI agents that will assist users in forecasting and budget planning.

The Competitive Landscape

The rise of AI in marketing is creating new opportunities and competition. Other startups like Prescient AI and Measured are also leveraging AI to enhance marketing effectiveness, with significant funding rounds in recent years.

Check out the 34-slide pitch deck that Paramark used to raise its $6 million seed funding round.