Unlocking Startup Success: The Best Small-Business Advice That Beats the Odds
Wsj7 hours ago
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Unlocking Startup Success: The Best Small-Business Advice That Beats the Odds

Entrepreneurship
startup
entrepreneurship
businessadvice
success
failure
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Summary:

  • 5.2 million new business applications were filed in 2024, but half will fail within five years

  • Success hinges on understanding the market, financial prudence, and adaptability

  • The right advice and strategies can significantly improve survival rates for startups

The Best Small-Business Advice That Makes a Difference

With 5.2 million new business applications filed in 2024, the entrepreneurial spirit is alive and well. Yet, history tells us that half of these ventures will fail within five years. What separates the successful from the rest?

Four headshots of small-business owners. It takes a lot to beat the odds and succeed in small business. Photo: WSJ

The Key to Survival and Success

The journey from startup to success is fraught with challenges, but the right advice can make all the difference. Entrepreneurs who navigate these waters successfully often share common threads in their strategies and mindsets.

  • Understanding the Market: Deep knowledge of your target audience and industry trends is non-negotiable.
  • Financial Prudence: Managing cash flow effectively can be the lifeline during tough times.
  • Adaptability: The ability to pivot in response to market feedback is a hallmark of resilient businesses.

While the path is never easy, these insights from those who've walked it can light the way for aspiring entrepreneurs.

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