Summary:
Slate Auto emerged from stealth in April 2025 with a customizable electric pickup truck backed by Jeff Bezos
The startup's low-cost EV truck starts at around $25,000, with deep customization options
Slate's truck features modular capabilities, allowing it to transform like a 'Transformer'
The base model is bare-bones, with 150 miles of range and a starting price under $20,000 (with tax credit)
Slate Auto secured 100,000 refundable reservations and plans to produce its truck in a former Indiana printing plant
The end of the federal EV tax credit forced Slate to adjust its pricing strategy
In April 2025, Slate Auto emerged from stealth, shocking the automotive industry with its ultra-cheap, customizable electric pickup truck. Backed by Jeff Bezos and operating secretly in Troy, Michigan, Slate Auto's unique approach and business model set it apart in the crowded EV sector.
The Origins and Backers of Slate Auto
Slate Auto's journey began with a year-long investigation by TechCrunch, revealing its three-year stealth operation and financial backing from Jeff Bezos and LA Dodgers owner Mark Walter. The startup's focus on a low-cost electric pickup truck starting at around $25,000, with deep customization options, caught the industry's attention.
The Slate EV Pickup Truck: A Game Changer
The Slate EV pickup truck was designed to be highly customizable, with modular capabilities likened to a 'Transformer'. Prototypes spotted in California hinted at its versatility, with styles ranging from SUVs to hatchbacks. The base model was revealed to be bare-bones, featuring 150 miles of range, no power windows, and a starting price under $20,000 with the federal EV tax credit.
Production Plans and Market Response
Slate Auto identified a former printing plant in Indiana as its production facility, aiming for late 2026. The startup quickly garnered over 100,000 refundable reservations, showcasing strong market interest despite its recent emergence.
Challenges and Adjustments
The end of the federal EV tax credit forced Slate to adjust its pricing strategy, removing the 'under $20,000' claim. Despite this, the startup's innovative approach and strong backing position it as a potential disruptor in the EV market.
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