Revolutionizing Estate Planning: How Trust & Will's AI Platform Makes Wills Accessible to Everyone
San Diego Union-tribune10 hours ago
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Revolutionizing Estate Planning: How Trust & Will's AI Platform Makes Wills Accessible to Everyone

Startup Innovations
startup
ai
estateplanning
fintech
innovation
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Summary:

  • Trust & Will has helped over 1 million families create estate plans with its affordable, lawyer-vetted software

  • The startup recently launched EstateOS, the first AI-integrated estate planning platform at scale

  • EstateOS features include PlanScore, an AI assistant, document extraction, and Connected Networks

  • Only 31% of U.S. consumers have a will, underscoring the need for accessible solutions like Trust & Will

  • The company is now eyeing an IPO, marking a significant milestone in its growth

In 2017, Cody Barbo, now CEO of Trust & Will, faced a pivotal moment when a friend asked if he had a will before his wedding. This question sparked the creation of a San Diego-based startup aimed at democratizing estate planning through lawyer-vetted software. Today, Trust & Will has helped over 1 million families create estate plans, a process traditionally costing thousands with an attorney.

The Rise of Trust & Will

  • Founded in 2017, Trust & Will has raised over $80 million from investors including American Express and AARP.
  • The company became cash-flow positive last year and employs around 110 people.
  • It offers affordable estate planning solutions, with individual will-based plans starting at $199.

Introducing EstateOS: AI-Powered Estate Planning

Trust & Will recently launched EstateOS, an AI-integrated platform designed to make estate planning easier, more efficient, and personalized. This innovative platform features:

  1. PlanScore: Rates estate plans to identify blind spots.
  2. AI Assistant: Provides instant answers to user questions.
  3. Document Extraction: Summarizes and mines actionable data from submitted documents.
  4. Connected Networks: Facilitates smoother communication among executors, beneficiaries, and professionals.

The Future of Estate Planning

With the launch of EstateOS, Trust & Will positions itself as a leader in AI-integrated estate planning, aiming to streamline creation, review, and updates of estate plans. The company is now eyeing an IPO, marking a significant milestone in its journey.

Why This Matters

Only 31% of U.S. consumers have a will, highlighting the need for accessible estate planning solutions. Trust & Will's approach not only addresses this gap but also sets a new standard for the industry.

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