From Hollywood Sets to Sustainable Startups: The Inspiring Journey of Lauren Gropper
Wsj9 hours ago
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From Hollywood Sets to Sustainable Startups: The Inspiring Journey of Lauren Gropper

Sustainable Entrepreneurship
sustainability
entrepreneurship
innovation
greenbusiness
startup
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Summary:

  • Lauren Gropper identified sustainability issues while working on the set of Entourage

  • Noticed excessive single-use plastic and wasteful set disposal practices in Hollywood

  • Her observations sparked an idea for a more sustainable business approach

  • Highlights the potential for innovation in reducing production waste

In 2009, Lauren Gropper was working as a sustainability consultant on the HBO series Entourage. What she witnessed on set sparked an idea that would lead her to entrepreneurship.

The Problem: Waste on Set

Gropper noticed the excessive use of single-use plastics by the crew during meals and breaks. Additionally, sets built for the show were often discarded after filming—a common, yet unsustainable practice in Hollywood at the time. Her role was to assess how these sets could be designed for disassembly and reuse, highlighting the industry's need for greener solutions.

The Birth of a Sustainable Idea

This experience led Gropper to envision a more sustainable approach to production waste. While the article doesn't detail her specific business, it's clear her time on Entourage was a catalyst for her entrepreneurial journey in sustainability.

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