Pakistan's Fintech Giant Bazaar Nears Profitability: A Game-Changer for E-Commerce
Bloomberg3 days ago
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Pakistan's Fintech Giant Bazaar Nears Profitability: A Game-Changer for E-Commerce

Fintech Startups
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ecommerce
pakistan
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Summary:

  • Bazaar Technologies Pvt. is nearing profitability, a first for Pakistan's startup scene

  • Founded in 2020, the startup aims to build Pakistan's largest e-commerce and fintech platform

  • Inspired by Alibaba and MercadoLibre, Bazaar targets the world's fifth-most populous nation

  • Recent acquisition of Keenu strengthens Bazaar's position in the digital payments space

Bazaar Technologies Pvt., Pakistan's best-funded startup, is on the brink of achieving profitability in the coming quarters. This marks a significant milestone for the five-year-old company, which aims to dominate the e-commerce and fintech sectors in Pakistan.

The Vision Behind Bazaar

Founded in 2020 by Hamza Jawaid and Saad Jangda, Bazaar is inspired by global giants like Alibaba Group Holding Ltd. and MercadoLibre Inc. The startup's ambition is to create a comprehensive platform tailored for Pakistan, the world's fifth-most populous nation.

Strategic Acquisition: Keenu

A pivotal step in Bazaar's growth strategy was the recent acquisition of Keenu, a digital payments platform. This move is expected to enhance Bazaar's fintech capabilities, positioning it as a leader in Pakistan's digital economy.

![The Bazaar e-commerce platform.](Source: Bazaar Technologies Pvt.)

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