Summary:
Young entrepreneurs across India are building profitable cricket businesses with initial investments as low as ₹5–10 lakh
The pay-and-play model allows players to book short sessions without long-term commitments, creating a repeatable business opportunity
Operators report monthly incomes of ₹50,000 to ₹3 lakh with many recovering their investment in less than a year
Success stories include entrepreneurs from Hyderabad, Mahabubnagar, and Gurugram who started small and expanded their operations
Leverage Science and Technologies Limited provides the cricket bowling machines and guidance that power these commercial centres
Across India's cities and towns, a quiet revolution is underway in the world of sports entrepreneurship. From bustling metro hubs to emerging tier-2 and tier-3 towns, young entrepreneurs are building profitable cricket businesses that are transforming how the nation engages with its most beloved sport.
The Pay-and-Play Model That's Changing the Game
What was once limited to professional academies has now become accessible to everyone. Commercial cricket centres allow players to book short sessions without long-term commitments, large grounds, or expensive gear. This simple pay-and-play model has created a strong and repeatable business opportunity, especially for first-time founders who can start with minimal investment.
A Business Model That Actually Works
Many commercial cricket centres across India have been started with an initial investment of ₹5–10 lakh, typically covering the cricket bowling machine, nets, sport flooring and basic setup. Operators report steady monthly incomes ranging from ₹50,000 to ₹3 lakh after expenses, depending on location and utilisation. In most cases, entrepreneurs recover their investment in less than a year.
The model has proven effective not only in metro cities but also in tier-2 and tier-3 towns, where access to organised recreational sports is limited but demand is strong.
Real Stories of Entrepreneurial Success
Prabhakar from Hyderabad began by gradually arranging funds over several months to buy his first cricket bowling machine. He started small and managed operations himself. Today, he owns multiple commercial cricket centres and has expanded into cricket infrastructure development.
Sai from Mahabubnagar wanted to build something on his own without relying on family support. He started a pay-and-play cricket centre that quickly became popular among local youth and working professionals—giving him both financial independence and confidence.
Nikhil from Gurugram began with a single commercial cricket net. Consistent bookings encouraged him to expand, and he now operates multiple nets using the same repeatable model.
The Technology Powering This Movement
At the centre of these businesses is reliable cricket technology. Leverage Science and Technologies Limited, a Hyderabad-based sports technology company, is a pioneer and market leader in cricket bowling machines. Today, commercial cricket zones using Leverage machines can be seen in virtually every notable town across India.
The company's Master Digi Cricket Bowling Machine, designed for long operating hours and consistent performance, is widely used in indoor cricket, box cricket, and outdoor commercial setups. Many centres also use auto feeders to improve session flow and reduce manpower needs.
Beyond commercial centres, Leverage's professional cricket bowling machines are used by lakhs of cricketers across training academies. The company also supplies advanced cricket simulators installed in high-end game zones and amusement centres across India.
More Than Just Equipment
Leverage's involvement goes beyond equipment. The company actively guides aspiring entrepreneurs on choosing the right machine configuration, planning layouts, understanding utilisation patterns, and learning from insights gathered across hundreds of operational centres.
Founder's Perspective
"We've seen young people start with one cricket bowling machine and build stable, profitable businesses around it," said Partha Pemmaraju, Managing Director of Leverage Science and Technologies Limited.
"When commercial cricket centres using our machines appear in almost every town across India, it shows this is not a fad—it's a practical, repeatable opportunity. Our role is to help entrepreneurs get it right from day one."
About the Technology Provider
Leverage Science and Technologies Limited is an Indian sports technology company specialising in cricket bowling machines and advanced cricket simulators. Its products are used across commercial cricket centres, indoor and box cricket setups, outdoor pay-and-play nets, professional academies, and premium game zones across India.
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