Summary:
Building a successful startup requires more than a strong product; it needs strategic thinking and adaptability.
Rotem Iram and Ido Goldberg discuss the importance of mastering sales in their entrepreneurial journeys.
Automating the purchasing process transformed their sales cycle from three days to just 30 seconds.
Understanding Product-Market Fit is crucial; the best product is often the one that is most effectively sold.
Balancing work and personal life is essential for long-term entrepreneurial success.
In todayâs challenging high-tech landscape, building a successful startup requires more than just a strong product; it demands clear focus, strategic thinking, and the ability to adapt quickly. As part of the Growth+ initiative by Calcalist and Poalim Tech, veteran entrepreneur Rotem Iram, CEO of cyber insurance company At-Bay, and early-stage founder Ido Goldberg, CEO of fintech startup Rainbow, engaged in a candid conversation about navigating setbacks, mastering sales, and translating vision into value.
Navigating Challenges in the Startup World
The discussion emphasized the importance of recognizing market demands. Rotem shared his biggest crisis early in his journey, revealing that their cyber insurance product wasnât resonating with the market. Insurance agents found no added value, leading to a profound shift in their approach. They realized the value lies in how they deliver products, not just the products themselves. By automating the insurance purchasing process, they transformed a three-day process into a mere 30 seconds, providing agents with a compelling reason to choose them over competitors.
The Importance of Sales Focus
Ido highlighted his own struggles this year, stressing the theme of focus. While they prioritized customer value, they overlooked the critical issue of sales. They had to learn how to effectively communicate and sell their value, especially to those who arenât early adopters. Rotem advised that entrepreneurs often excel at selling their vision but tend to focus too much on the product rather than the sale, which can be a fatal mistake.
Key Insights on Product-Market Fit
"Product-Market Fit isnât just about featuresâitâs about understanding how to sell them and to whom. In the end, the best product doesnât always win; itâs usually the product that is most effective within the relevant sales channel," Rotem emphasized.
The Broader Challenges Facing Entrepreneurs
Michal Kissos Hertzog, CEO of Poalim Tech, noted that in 2025, entrepreneurs face a complex reality marked by rapid technological progress and geopolitical challenges. The ability to balance intense work with personal well-being is crucial for long-term success. Growth+ continues to connect entrepreneurs with experienced mentors, providing essential tools and support for building successful companies in todayâs environment.
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