Summary:
Hand & Stone Massage and Facial Spa is expanding across Connecticut and nationwide with new leadership
The franchise model enables entrepreneurs to thrive with strong unit economics and brand support
Clients experience palpable transformation through affordable, personalized wellness services at $89.95 per session
The business focuses on skin analysis and results rather than product sales, with a membership-based model
New Chief Development Officer Matthew Stanton brings 15+ years of franchise leadership experience from major wellness brands
A Transformative Experience
At this Connecticut business, clients experience a palpable change from the moment they enter to when they leave. The focus is on making wellness more accessible through premium spa services.
Rapid Expansion Under New Leadership
Hand & Stone Massage and Facial Spa is expanding its Connecticut footprint with new locations in Stamford, Cheshire, and Berlin, while also growing nationwide. This growth is supported by the recent appointment of Matthew Stanton as Chief Development Officer.
With a successful franchise model and 600 locations nationwide, Hand & Stone has created an ecosystem where "franchisees don't just survive, they thrive," according to Stanton.
Proven Franchise Success
Rob Tobias, who owns two Hand & Stone franchises in Orange and Norwalk, confirms the brand's success. "When we converted to Hand and Stone it was the best thing we ever did," he said, noting that business has thrived under the new brand.
Personalized, Affordable Wellness
The company emphasizes personalized care, affordability, and deep relaxation. Services focus on analyzing customers' skin to achieve their desired look, without providing medical aesthetics like fillers.
"We do more aesthetics than any other places like it in the country," said Tobias. "We make a real difference in their skin."
Membership-Based Model
The business operates on a membership-based model where clients typically visit at least once monthly. Services include:
- 60-minute skincare appointments: $89.95
- 60-minute massages: $89.95
Visible Results and Client Transformation
Tobias observes noticeable changes in clients' walk, voice, and mood after treatments. "It's palpable and you can feel it," he said. "We want to make this the best hour of our clients' month."
Market Demographics and Gift Opportunities
Approximately 60% of clients are women, many of whom "don't really take care of themselves" because they're "taking care of others." The welcoming, comfortable environment emphasizes hospitality, and gift certificates are particularly popular during holidays.
Leadership Expertise
Stanton brings over 15 years of executive franchise leadership experience, having previously served as chief development officer at Purpose Brands (parent company to Anytime Fitness, Orangetheory Fitness, and others). His background includes strengthening development infrastructure and expanding national footprints.
Unique Market Position
Stanton was drawn to Hand & Stone's unique position in the marketplace, combining premium wellness experiences with a franchise model designed for long-term success.
John Teza, President and CEO of Hand & Stone, stated: "Matthew's experience scaling some of the nation's top fitness and wellness franchises makes him an invaluable addition to our leadership team. His vision aligns perfectly with our mission to empower entrepreneurship within our brand and enhance the well-being of the communities we serve."
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