Ty Haney's Second Act: How TYB is Revolutionizing Brand Loyalty with $11M Series A

Ty Haney's New Venture: TYB

After making waves with Outdoor Voices, Ty Haney is back with her second startup, Try Your Best (TYB), a consumer loyalty platform that's catching the eye of major brands and investors alike. With a fresh $11 million Series A funding round, TYB is poised to redefine how brands engage with their communities.

What is TYB?

TYB is a loyalty infrastructure platform designed for consumer brands, focusing on community commerce. It allows brands to create gamified challenges, offer collectibles, and build blockchain-enabled loyalty profiles that follow users across different brands.

• 200 brands are already on board, including Glossier, Rare Beauty, and Poppi.
• 2 million users, primarily Gen Z women, are actively engaging with the platform.

Why It Matters

Haney highlights that TYB users show:

• 40% higher purchase frequency
• 28% higher lifetime value
• Monthly engagement rates exceeding 40%

TYB’s affinity webs can map a user’s loyalty from one brand to another, creating a seamless cross-brand experience. For example, a user’s loyalty level at Glossier could translate to benefits at Nike.

The Funding Round

The $11 million Series A was co-led by Offline Ventures and Strobe Ventures, with participation from Coinbase Ventures, Castle Island Ventures, and Unusual Ventures. This brings TYB’s total funding to $23.5 million.

Haney reflects on her journey with Outdoor Voices, emphasizing lessons learned in fundraising and ownership. "I’ve become a lot more sophisticated in terms of who I raise money from and how much," she says.

What’s Next?

TYB is expanding its roster with upcoming additions like Crocs and Away. Haney’s vision is clear: TYB is not just a loyalty program—it’s the future of community-driven commerce.

Ty Haney’s second startup is the consumer loyalty platform TYB. (Craig Barritt/Getty Images for Create and Cultivate)