Summary:
Slate Auto, a new EV startup, backed by Jeff Bezos.
First US-made EV pickup starting at $25,000.
CEO Chris Barman aims to make cars affordable for Americans.
Slate Truck expected to be the cheapest new electric vehicle in the US.
Innovative DIY upgrade model allows for vehicle customization.
Slate Auto: The Future of Affordable Electric Vehicles
Slate Auto, a Michigan-based EV startup backed by Jeff Bezos, is on a mission to disrupt the electric vehicle market with its $25,000 pickup truck. CEO Chris Barman, a former FCA executive, emphasizes the need for affordable transportation options for Americans as car prices soar.
In an era where the average new car price is approaching $50,000, Slate Auto aims to reach a price point that no one else has. Barman points out, "There's a massive population of people out there when it comes to safe, reliable, affordable transportation; there just really aren't many alternatives for them."
Addressing the EV Affordability Crisis
The Slate Truck is poised to be the cheapest new electric vehicle in the US, featuring a standard range of 150 miles. This truck could potentially be priced below $20,000 with tax credits. Barman reflects on her upbringing and the simplicity of her first vehicle, highlighting the importance of basic, affordable transportation.
The average price of an EV in the US is around $59,000, with electric pickups exceeding $100,000. Slate aims to fill this gap, offering a no-frills base model that allows consumers to customize their vehicles based on their needs and budgets.
A New Paradigm in Vehicle Ownership
Slate's business model revolves around giving owners the freedom of choice. Consumers can start with a basic model and upgrade over time, adding features like power windows, infotainment systems, or even converting their truck into an SUV. Barman states, "It's a complete paradigm change in the car buying experience."
Empowering DIY Upgrades
Unlike most manufacturers, Slate encourages owners to work on their vehicles. They plan to introduce "Slate University", a series of instructional videos to help customers perform upgrades themselves. The company will also have local facilities for those who prefer professional assistance.
The Slate truck is expected to begin customer deliveries at the end of 2026, with reservations currently open for a refundable $50 fee.
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