Revolutionizing Advertising: Google Integrates Ads into Chatbot Conversations with AI Startups
Bloomberg6 hours ago
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Revolutionizing Advertising: Google Integrates Ads into Chatbot Conversations with AI Startups

Technology
google
ai
chatbots
advertising
startups
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Summary:

  • Google's ad network now displays ads within chatbot conversations.

  • This move is part of Alphabet Inc.'s strategy to stay ahead in digital advertising.

  • AdSense has expanded beyond traditional web ads to include AI chatbots.

  • Testing was conducted with startups like iAsk and Liner.

Google's ad network has taken a significant leap by integrating advertising within chatbot conversations, marking a strategic move by Alphabet Inc. to maintain its dominance in the digital advertising landscape amid the rise of generative artificial intelligence.

Earlier this year, the Google AdSense network, traditionally known for displaying ads in search results and website margins, has now expanded to include interactions with chatbots developed by various AI startups. This decision came after conducting tests with a select group of startups, including AI search applications like iAsk and Liner. This development highlights Google's commitment to innovating its advertising strategies and exploring new avenues for revenue generation as the landscape shifts towards more interactive and engaging formats.

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