Summary:
Kiwibot invests $25 million to acquire Nickelytics, tapping into mobile advertising.
Nickelytics specializes in car wrap advertising and has expanded to digital ads.
Kiwibot's robots attract high-traffic areas, presenting a lucrative opportunity for advertisers.
The acquisition will allow access to over 500 mobile Kiwibots for high-profile clients like AWS and Coinbase.
CEO Felipe Chavez emphasizes strategic positioning for market leadership and innovation.
Kiwibot's Bold Acquisition
Kiwibot, known for its semi-autonomous delivery robots, has recognized the untapped potential of mobile advertising. Since 2017, these robots have been traversing high-traffic areas on the UC Berkeley campus, attracting curious onlookers. To capitalize on this opportunity, Kiwibot has invested $25 million to acquire Nickelytics, a Tampa-based startup specializing in car wrap advertising.
About Nickelytics
Founded in 2019, Nickelytics has expanded its offerings from car wraps to include truck advertising and digital ads on displays in ride-sharing vehicles. This acquisition aligns with Kiwibot's vision to enhance its advertising capabilities, especially after a successful pilot program with competitor Starship at UCLA and the University of Utah.
Data-Driven Advertising
Kiwibot is particularly interested in Nickelytics’ data analytics capabilities. By combining this with Kiwibot's route mapping technology, advertisers can effectively reach audiences in high-traffic areas across more than 20 states.
High-Profile Partnerships
Nickelytics boasts notable clients such as AWS, Coinbase, Nationwide, and DirectTV, who will now have access to over 500 mobile Kiwibots for their advertising campaigns.
Strategic Vision
Kiwibot's CEO, Felipe Chavez, stated, "This acquisition is all about strategically positioning ourselves as a market leader and elevating our offering with Nickelytics' added approach." This move is not only about integrating technologies but also about laying the groundwork for global expansion and continuous innovation in advertising.
Recent Developments
Interestingly, Nickelytics itself has made waves in the industry by acquiring Signs Printing Solutions, a Miami-based print shop, enhancing its service offerings.
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