How a Ph.D. Candidate Uses Tech to Flourish Her Plant-Based Business
Upworthy14 hours ago
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How a Ph.D. Candidate Uses Tech to Flourish Her Plant-Based Business

Entrepreneurship & Mental Health
entrepreneurship
mentalhealth
technology
smallbusiness
plants
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Summary:

  • Lupita Ríos combines her Ph.D. research with her passion for plants to run Pita’s Planters.

  • Utilizes technology and social media to expand her small business’s reach.

  • Focuses on the mental health benefits of plant care, blending entrepreneurship with wellness.

  • Her story is a blueprint for integrating academic research with business innovation.

Lupita Ríos, a Ph.D. candidate and the brains behind Pita’s Planters, is on a mission to explore and share the positive connection between mental health and plant care. Based in Dallas, her small business specializes in handmade planters, vases, art, and bouquet preservation, blending her academic pursuits with entrepreneurial spirit.

The Intersection of Technology and Entrepreneurship

Ríos leverages technology to scale her business, from social media marketing to e-commerce platforms, ensuring her handcrafted products reach a wider audience. Her journey underscores how digital tools can empower small businesses to grow beyond local boundaries.

The Mental Health Angle

With a focus on the therapeutic benefits of plants, Ríos’s work is not just about selling products but also about promoting well-being and mindfulness. Her research and business model highlight how nature and creativity can be harnessed to improve mental health.

Pita’s Planters is more than a business; it’s a testament to the power of combining passion, science, and technology to create something truly impactful.

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