Genies: The Avatar Startup Connecting Cultural Icons with Innovation

Genies: Connecting Cultural Icons with Innovation

After raising $150 million at a $1 billion valuation, avatar-technology startup Genies is launching a new network to connect cultural icons with innovative partners.

The Genies Creator and Partner Network aims to connect artists and companies working with Genies technology. This new network aims to "connect & power the next generation of avatar experiences".

Initial partners include:

• 3D-animation startup Anything World
• AR company Superfan Studio
• AI music firm Soundful
• Interactive firms Look Mister, Buoy Studio, and Flax Pixel
• Mobile-focused Vega Studio

Jake Becker, Director of Creators at Genies, stated: "As the demand for avatar IP development through avatar-based activations has surged from our talent partners, our new network of innovative partners enables us to rapidly expand our capabilities with no limitations. Whether it’s a cutting-edge XR experience, an interactive AI music moment, virtual show, IRL activation or even a physical good, our extensive network has you covered."

Artists using Genies avatars:

• Migos
• Justin Bieber
• Paris Hilton (also an investor)
• Camila Cabello (also an investor)

Genies has also secured deals with Warner Music Group and Universal Music Group to explore artist avatars and NFTs.

Alec Henderson, VP of Digital Marketing at APG, says: "We have a roster of artists eager to expand their brands, reach new fans, and connect more deeply with superfans. Genies strongly understands digital identity and knows how to create valuable, authentic avatar IP that aligns with our goals."

Genies offers services including:

• Creative strategy
• Content creation
• Marketing

These services allow creators to launch their own avatar accounts with dedicated social media accounts to showcase their personalities and engage with cultural trends.

Genies has upgraded its avatar IP from 2D to 3D to prepare for expansion across XR, AI, and gaming. The company has also optimized its avatar production time by 10x.

Genies is positioned to become a leader in the growing avatar technology space, connecting artists and brands with innovative partners to create immersive experiences and unlock new possibilities for digital identity.