Summary:
Haley and Adam Weidenbaum co-founded Everhem to improve window treatment experiences.
They embraced a slow-and-steady growth model, opting to self-fund the business.
The brand name Everhem reflects their commitment to quality and home aesthetics.
Pandemic adaptations led to increased demand as people sought to enhance their living spaces.
Collaboration with designers is a key focus for future growth.
The Genesis of Everhem
Haley Weidenbaum, co-founder of the window-covering company Everhem, began her journey in interior design in 2011, completing a certification through UCLA's extension program. After working for Homepolish for six years, she witnessed firsthand the challenges of a rapidly growing startup.
Image Credit: Courtesy of Everhem. Adam and Haley Weidenbaum.
The Motivation Behind the Business
Frustrated by the poor quality and customer service in window treatment, Haley aimed to create a better experience. Adam, with a background in graphic design and finance, joined her in this venture, embracing the idea of Everhem.
Crafting the Brand
They wanted a name that was versatile, leading them to choose Everhem, which means "home" in Swedish. Inspired by their trip to Stockholm and the hygge movement, they aimed to create a brand that resonated with coziness and quality.
Launching with Caution
The couple self-funded the business, focusing on building a robust online presence and enhancing customer service. Launching in August 2019, they faced initial challenges but remained committed to a slow-and-steady growth model, avoiding outside capital to maintain control over their business.
Adapting During the Pandemic
When the pandemic hit, they offered substantial discounts and adapted their strategies. This led to an increase in demand as more people looked to improve their living spaces.
Image Credit: Courtesy of Everhem.
Achieving Milestones
Today, Everhem is a multimillion-dollar brand with a dedicated team. The co-founders emphasize the importance of hiring the right people and are focused on collaborations with designers to further enhance their product offerings.
Image Credit: Courtesy of Everhem. From the Carly Kuhn collaboration.
Advice for Aspiring Entrepreneurs
Haley and Adam advise entrepreneurs to not obsess over daily revenue and to trust their instincts when launching new ideas. Their journey exemplifies the power of perseverance and the importance of customer experience in entrepreneurship.
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