Summary:
Ran Hirsch co-founded Eatsane to create low-carb, diabetic-friendly foods after his daughter was diagnosed with Type 1 diabetes
Eatsane's products, including pizza crusts and hamburger buns, are now available in Israel and used by major chains like Papa John's
The startup's low-carb bread has a glycemic index of 30, compared to 70 for traditional wheat bread, making it a healthier option
Eatsane has seen significant sales growth, from NIS 1.4 million to NIS 7.8 million annually, and plans to expand internationally
The company's mission is to help people manage their weight and health without sacrificing taste or lifestyle
A decade ago, Ran Hirsch faced a challenge that would change his life and the lives of many others. His daughter, diagnosed with Type 1 diabetes, struggled to find tasty and nutritious food options that wouldn't require the entire family to compromise on their dietary habits. This personal struggle led to the birth of Eatsane, a food-tech startup co-founded with Dr. Mariela Glandt, an endocrinologist specializing in diabetes treatment through a low-carb ketogenic diet.
The Birth of Eatsane
Eatsane was born out of a shared vision to make healthy, low-carb alternatives to everyday foods accessible to everyone, especially those with diabetes. Starting with chocolate pralines, the duo quickly pivoted to creating a range of low-carb bread products, which are now sold online and in stores across Israel. Their products, including pizza crusts and hamburger buns, are even featured in popular chains like Papa John's and BBB burger.
Breaking Down the Science
Diabetes management is heavily reliant on controlling blood sugar levels, which is directly influenced by the glycemic index of foods. Eatsane's products are designed to have a significantly lower glycemic index compared to traditional bread, making them a healthier option for diabetics and anyone looking to reduce their carb intake.
A Family's Journey to Health
Hirsch's personal story is at the heart of Eatsane's mission. By swapping out traditional bread for Eatsane's low-carb alternatives in his children's lunches, he was able to reduce their carb intake dramatically without them noticing the difference. This simple change can have a profound impact on managing diabetes and overall health.
Looking to the Future
With annual sales growing from NIS 1.4 million to NIS 7.8 million in just a few years, Eatsane is set to expand its reach to North America and Europe. The startup's success is a testament to the power of innovation driven by personal need and the potential of food-tech to transform lives.
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