Detroit Startup Pearl Edison Secures $3.3M to Revolutionize Home Efficiency with Utility Partnerships
Techcrunch11 hours ago
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Detroit Startup Pearl Edison Secures $3.3M to Revolutionize Home Efficiency with Utility Partnerships

Green Technology
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startups
energy
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Summary:

  • Pearl Edison raises $3.3M to make home efficiency upgrades cheaper through utility partnerships

  • Startup leverages utility brands to reduce customer acquisition costs

  • Data-driven project designs and guaranteed prices streamline renovations

  • Current partnerships include DT Energy, Duquesne Light, and Ann Arbor

  • Model cuts costs for homeowners by optimizing contractor workflows

Renovation projects are notoriously stressful for homeowners, from finding reliable contractors to navigating fair pricing. While startups have emerged to assist with electrification projects like solar panel installation and heat pump replacements, the high cost of customer acquisition remains a significant hurdle.

Pearl Edison, a Detroit-based startup, proposes a novel solution: partnering with utilities. "We are leveraging their brand equity and trust," says Evan Anderson, co-founder and CEO. This approach has attracted $3.3 million in seed funding from investors including New System Ventures and Commonweal Ventures.

How Pearl Edison Works

  • Collaborates with utilities to identify homeowners who would benefit most from energy retrofits.
  • Creates white-labeled websites for utilities to promote energy efficiency upgrades.
  • Uses data-driven methods to design projects and guarantee prices, verified by field workers before finalization.
  • Connects homeowners with vetted contractors, reducing costs by eliminating the need for contractors to acquire customers.

Currently, Pearl Edison has partnerships with DT Energy in Michigan, Duquesne Light in Pittsburgh, and the city of Ann Arbor, with plans to add two more utilities this year. "We’ve found them to be good partners," Anderson notes.

The startup's model not only lowers installation costs but also passes savings onto homeowners, making energy efficiency upgrades more accessible.

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