Blinq: The Future of Networking

It’s 2025, and business cards are still prevalent. If you've ever attended a conference, you know the struggle of collecting a pile of cards that often end up discarded. Enter Blinq, a Melbourne-based startup that aims to make paper business cards obsolete with its innovative digital business card app.

A Growing Trend

Blinq started as a hobby project in 2017, capitalizing on the growing trend of digital alternatives to traditional business cards. With over 2.5 million users spanning 500,000 companies across the U.S., Canada, U.K., and Australia, the startup has gained significant traction.

Major Funding Round

Recently, Blinq secured a $25 million Series A funding round, led by Touring Capital, alongside returning investors Blackbird Ventures and Square Peg Capital, and new investor HubSpot Ventures.

How It Works

Blinq's app allows users to create multiple customized digital business cards tailored for various situations. With features like QR codes, email signatures, NFCs, and integration with CRM systems such as HubSpot and Salesforce, networking has never been easier.

Expanding User Base

The company's user base is predominantly located in the U.S., comprising 80% of its customers. Blinq's team has grown from just 5 employees to 67, with offices in major cities like Sydney, Melbourne, New York, and San Francisco.

Built-in Virality

According to CEO Jarrod Webb, every time someone uses Blinq, they introduce it to a new potential user, creating a virality that drives organic growth and keeps customer acquisition costs low. Companies pay per seat, encouraging expansion as more employees adopt the platform.

Competing in a Crowded Market

Blinq faces competition from other digital business card services like Mobilo, Popl, and Wix, as well as social platforms like LinkedIn. However, Webb believes Blinq’s focus on building relationships sets it apart, providing users with tools to engage with new contacts effectively.

The Vision Ahead

Webb envisions digital business cards as a gateway to deeper connections. By being the trusted tool at the start of a relationship, Blinq aims to facilitate momentum in networking, expanding into new markets and evolving how people connect in a rapidly changing world.