Summary:
Playtika acquires SuperPlay for $700 million with potential for an additional $1.25 billion.
SuperPlay, founded by ex-Playtika employees, is known for its titles Dice Dreams and Domino Dreams.
1.7 million Average Daily Active Users for SuperPlay's games as of August 2024.
Robert Antokol, Playtika CEO, emphasizes the strategic importance of this acquisition.
SuperPlay has raised over $50 million from notable investors.
Playtika Acquires SuperPlay
Gaming giant Playtika has announced a $700 million acquisition of SuperPlay, a Tel Aviv-based mobile gaming company, with additional contingent consideration that could reach $1.25 billion based on SuperPlay meeting specific financial targets over the next three years.
About SuperPlay
Founded in 2019 by ex-Playtika employees Gilad Almog and Eyal Netzer, alongside industry veteran Elad Drory, SuperPlay has made its mark with two successful titles:
- Dice Dreams: A fast-growing Coin Looter game.
- Domino Dreams: A popular board game.
Currently, SuperPlay has two more games in development and boasts a combined 1.7 million Average Daily Active Users as of August 2024. Gilad and Eyal will continue to lead SuperPlay as an independent studio within Playtika.
Leadership Insights
Robert Antokol, Playtika's CEO, stated, "We see the acquisition of SuperPlay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities. SuperPlay’s proven talent aligns seamlessly with our team."
Gilad Almog and Eyal Netzer expressed their excitement, stating, "With Playtika's backing, we'll continue growing the most memorable and engaging games in their category."
Financial Background
The transaction is expected to close in the fourth quarter of 2024. SuperPlay has raised over $50 million from investors including NFX, North83, vgames, General Catalyst, and Key1. The company has adopted a unique approach, combining high artistic standards with a solid technological foundation.
Company Structure
SuperPlay operates from Israel and has employees in Ukraine, Poland, and Romania. Notably, Playtika has been reducing its workforce over recent years, cutting 300-400 jobs earlier this year and approximately 900 employees in 2022, including a significant reduction of 610 employees in December 2022.
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