Atlanta's Sunday Raises $21M to Revolutionize Restaurant Payments Nationwide

Summary:

Atlanta-based startup Sunday raised $21 million in Series B funding to expand its digital payment platform for restaurants
The company has processed billions of dollars in transactions and serves over 3,000 restaurants worldwide, including major chains
Sunday's technology allows customers to pay via QR codes on their phones, eliminating the need for traditional payment processing
Founded in 2020, Sunday previously raised $125 million in seed and Series A funding and is now expanding into new markets like Chicago and New York
The platform helps restaurants turn tables faster and manage operations more efficiently through data-driven dashboards

A Game-Changing Digital Payment Platform

An Atlanta-based digital payment platform for restaurants that has processed billions of dollars' worth of transactions just announced it has raised millions of its own.

Sunday, the payments company, announced this week it raised $21 million in Series B funding, which it plans to use to expand into new markets and build additional products. The latest investment comes about four years after the company raised about $125 million in seed and Series A funding, to help launch its products.

Sunday co-founders Tigrane Seydoux (left), Victor Lugger and Christine de Wendel. (Courtesy of sunday)

How Sunday Transforms Restaurant Operations

Sunday was founded in 2020 by co-founders Tigrane Seydoux, Victor Lugger, and Christine de Wendel, with support from Big European venture capital firms. The company aims to simplify payment processing for restaurants by providing a full-service frictionless experience that makes paying faster and more digital.

According to a transaction processing company, the restaurant industry still relies more on people processing payments than technology, with about 40,000 transactions processed monthly in the U.S. alone. Sunday addresses this by allowing customers to pay via QR codes on their phones without needing to split bills or ask servers for separate checks.

A mock-up of a QR code bill using the payments platform. (Courtesy of sunday)

Accelerating Growth and Expansion

Sunday helps restaurants manage operations more efficiently by providing dashboards that track data on payments, costs, and customer behavior. This enables restaurants to turn tables faster and increase monthly revenue.

Recently, the platform has processed transactions for over 3,000 restaurants worldwide, including major chains like Two Urban Licks and The Fish Market in Atlanta. The company is now launching in new markets, including Chicago and New York, as part of its national expansion strategy.

The Founders' Vision and Atlanta's Ecosystem

The founders decided to base the company in Atlanta for both business and personal reasons, citing the city's strong support ecosystem for startups. "The incredible support we've received from investors and the community has been awesome," said one founder.

Sunday has also been adding more employees globally and planning new product roles, particularly in sales and technology. The company is headquartered in Midtown Atlanta's Colony Square, signaling its commitment to growing within the city's thriving tech scene.

What's Next for Sunday

With this new funding, Sunday aims to accelerate growth across the U.S. and strengthen its platform. "We're excited to bring this technology to more restaurants and help them scale their businesses," the company stated.

Source: AJC.com